Even produced a series of videos, giving unique identities to each Caterham Model.
Caterham cars is a British manufacturer of specialist, lightweight sports cars. Their latest model, the Caterham seven, comes in a huge variety of different model types. Caterham approached Even to create a series of 60 second commercials, that help to define the key differences between each of the model types.
We worked with the team to help identify the core demographic for each model type, and then created storylines that would fit nicely within them. We went on to carefully source models, locations and crew in order to bring each story to life.