We had a morning shoot at Goodwood Motor Circuit. Once we'd wrapped, we had an empty track, a MINI John Cooper Works, a driver, shout out to Charlie Cooper and an hour spare. So we thought we'd have a play!!
Effectively pivoting your brand's content strategy is a tall order, but when thrown a challenge like a global pandemic those fast on their feet stand to do the greatest good.
Social media has pushed us way beyond the point of content saturation. Endless feeds see us scrolling and scrolling, mindlessly breezing past mountains of selfies, vlogs, ads, polls and articles - but what is it that really makes something stand out?
A modular strategy is built on the belief that well crafted, cinematic brand films perform better when built on a targeted framework.
Our challenge. Fly out to JFK, shoot five influencer shorts and a hero film, all of which had to be ready for the brand’s launch event at McIntosh House in SoHo in 72 hours.