Social media has pushed us way beyond the point of content saturation. Endless feeds see us scrolling and scrolling, mindlessly breezing past mountains of selfies, vlogs, ads, polls and articles - but what is it that really makes something stand out?
A modular strategy is built on the belief that well crafted, cinematic brand films perform better when built on a targeted framework.
Our challenge. Fly out to JFK, shoot five influencer shorts and a hero film, all of which had to be ready for the brand’s launch event at McIntosh House in SoHo in 72 hours.